Why Facts Don’t Persuade: Priors, Narratives, and Bayesian Thinking
Most persuasion fails not for lack of facts but because the starting beliefs are different. As a result, the facts don’t move them as much as we think or hope they would. Persuasion is an important skill across domains. And despite all the changes the rise of AI will lead to, it will remain a vital skill to cultivate. Along with storytelling. Persuasion works across fields — sales, fundraising, motivating a team towards a given objective, or gathering people around a cause. Or posting an article about how Bayesian reasoning is a key reason why we fail at persuasion and talk past each other. Persuasion is not a standalone skill and requires supporting structures. Humour helps. Storytelling helps. The ability to discern facts and a certain level of critical thinking helps. But it’s all towards the same objective: persuading another human (or a set of humans) to adopt a certain view. It should be a simple matter of presenting a certain set of facts. That should be sufficient to persuade t...