The Social Currency of Shitting on Things
Unpacking the Hidden Signals, Status Games, and Feedback Loops Driving Human Behaviour Opening Illustrations: Four Scenes of Signalling in Action Scene 1: It’s about 11pm, and you’re walking down a dark street in an area with high crime rate. There’s a shabbily dressed drunk guy walking towards you. You can make out that they’re drunk, from the stagger in their steps. You switch over to the other side. The guy might be perfectly harmless but why take the risk, you think. Scene 2: You’re going for your school or college reunion after 25 odd years. You want the batchmates to see a certain side of you that the ‘school-you’ didn’t have. What dresses to wear, accessories to add, topics to bring up, that will best help highlight that. How do you showcase being a successful businessperson? Will they identify your Patek Philippe watch, or would you have to drop hints to its price? Will that be too obvious and be seen as lacking class? Or should you go for being more subtle? What if subtlety fa...